CenturyPly forays into Indian e-commerce market by joining hands with Flipkart

KOLKATA: Century Plyboards (India) on Thursday announced its foray into the Indian e-commerce platform by entering into an agreement with Flipkart.

This is a first of its kind association where a building material company has stepped into the e-commerce space to cash in on the spike in online shopping and digital consumption post the pandemic outbreak, said a press statement issued by the company.

To begin with, the company’s product line namely Club Prime, Sainik 710 and Sainik MR will be available on Flipkart. With time, it intends to offer more variants on the platform.

Initially, the products will be exclusively available for consumers in Bangalore, Hyderabad and Chennai. Subsequently, the company plans to foray into other cities.

Explaining the rationale behind the move, Century Plyboards panel division – president Navarun Sen said: “Consumers sometimes get duped while buying plywood from offline retail market due to presence of duplicate products in market. The agreement will address the issue of authenticity and quality as consumers will buy directly from CenturyPly.”

Through its association with Flipkart, the company is aiming to reach the net savvy consumers.

Kolkata based Century Plyboards has manufacturing units at Kolkata, Chennai, Guwahati, Karnal, Kandla, Myanmar and Laos. It manufactures the entire range of commercial, marine, shuttering and decorative plywood, laminates, veneers, doors, MDF, prelam, fibre cement boards, PVC sheets, faceveneers as well as exteria exterior laminates.

[Source – Economic Times]


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